• Modern political campaigns continue to be designed to increase political divisions.
Obama's rural campaign consisted of finding the "urban" vote in small towns. For instance, Obama held a rally in Harrisonburg, Va., in the last week of the campaign. It was an unlikely place to find a Democrat. Harrisonburg had voted for every Republican presidential candidate since before the end of World War II. The last Democrat to visit that neck of the Shenandoah Valley was Stephen Douglas in 1860.
Obama targeted Harrisonburg because it was home to two universities, James Madison and Eastern Mennonite, and Mary Baldwin College was tucked into nearby Staunton (which also hadn't voted Democratic in more than 60 years). These were likely Obama voters, and so the campaign went after them. The James Madison precinct recorded themost votes ever-and Obama won Harrisonburg and Staunton.
The counties surrounding these two college towns, however, voted for McCain by a 7-to-3 margin.
Obama plucked these college towns from all over rural America. The only county Obama won in southeast Ohio was Athens, home of Ohio University. In western (Appalachian) North Carolina, Obama won Watauga County, home of Appalachian State University. There was one speck of blue in the Idaho panhandle: Latah County, where students attend the University of Idaho.
Political campaigns these days aren't designed to change minds. Candidates target voters who are already likely to support them-and then the campaigns feed these voters more of what they want to hear. That's a strategy that is all about polarization, and it works.

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