Thursday, June 18, 2009

To the end, the dinosaurs agreed, "We've been top reptiles forever. Let's double down on these mammal rumors."

After years of trying to broaden the appeal of Reader’s Digest, the publishers are pushing it in a decidedly conservative direction. It is cutting down on celebrity profiles and ramping up on inspiring spiritual stories. Out are generic how-to magazine features; in are articles about military life.

“It’s traditional, conservative values: I love my family, I love my community, I love my church,” said Mary Berner, the president and chief executive of Reader’s Digest Association.

Reader’s Digest - August 2008

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