Conservative talk radio juggernauts are losing advertisers and stations, and their listener numbers are down or flatlining. What a change for Limbaugh, going from trendy cigar bars and steak restaurants piping it in 15 years ago, to tracking saturation in retirement homes today:
“I will tell you that a very senior talk radio executive, somebody with responsibility for a large number of talk radio stations, expressed to me just this week his concern that talk radio as we know it could be largely gone in five years and the reason for that is, just plain and simple, the aging demographics of the format,” explains Bloomquist. “Depending on who you talk to, the median age for talk radio is somewhere between 52 and, and, and 63, and it's just going up… for the most part political talk, particularly ideological political talk of any stripe, appeals to old people.”
“I will tell you that a very senior talk radio executive, somebody with responsibility for a large number of talk radio stations, expressed to me just this week his concern that talk radio as we know it could be largely gone in five years and the reason for that is, just plain and simple, the aging demographics of the format,” explains Bloomquist. “Depending on who you talk to, the median age for talk radio is somewhere between 52 and, and, and 63, and it's just going up… for the most part political talk, particularly ideological political talk of any stripe, appeals to old people.”
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