Wednesday, May 14, 2008

Marie Antoinette's America

Fox's newest reality experiment is a modern-day twist on "The Prince and the Pauper."

The network is set to announce "Secret Millionaire," a new series from RDF USA in which wealthy benefactors go undercover in impoverished neighborhoods. For about 10 days, a multimillionaire meets financially destitute locals and experiences what it's like to live on a meager budget for the first time in their lives. At the show's conclusion, the millionaire reveals his true identity to the community and gives a minimum of $100,000 of his own money to at least one deserving person.

"How often do we see somebody who's homeless on the street and wonder what it would be like to live like that?" Fox president of alternative entertainment Mike Darnell asked. "Whereas the superwealthy are so detached from that experience. This is a really clever conceit and has a great emotional arc to it."

No comments:

Post a Comment