Turns out they've been around since 1952, and lots of people have used them.
A report from the 2008 campaign:
From NBC/NJ's Adam Aigner-Treworgy
In a constant effort to improve its candidate's big speech abilities, the McCain campaign is using both a large flat screen monitor and two side pannel teleprompters for the candidate to read his prepared remarks on the housing crisis outside of LA, which he is delivering now. Teleprompters are nothing new for any of these candidates, but the McCain campaign had expressed concern that the side panel prompters made McCain look like he was watching a tennis match, but by using the large monitor fixed in the back of the room, McCain rarely shifted his gaze from straight ahead.
The hope is that by surrounding him with teleprompters McCain will be able to look more natural speaking to nearly 20 cameras in what will be his most extensive remarks on the housing crisis to date.
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