Palmetto Palin: so, far, all winks and nudges

Swampland sprinkles a grain of salt over Mrs Palin's latest move (emphasis added):

Before getting carried away, it's worth putting these numbers in context. Mitt Romney has been doing this kind of aggressive spending and staffing for much longer. When Palin endorsed Nikki Haley in South Carolina, the media had a field day. And when the candidate won her primary, there was much talk of the Palin of bump. Not mentioned: Romney endorsed her months earlier and funneled $42,000 to Haley through his federal and state PACs. He's been dropping huge amounts of money on the New Hampshire Republican Party and Granite State candidates. Sarah PAC's July filing shows she didn't donate to Haley and hasn't spent a dime in New Hampshire.

Palin's second quarter numbers don't show a fully formed political operation, let alone a dominant one. But they provide a glimmer of something I wasn't convinced we were seeing yet: the real beginning of a bid.