Out on a Limbaugh

     Limbaugh's last new advertiser is a harbinger:

          The same story seemed to be working for the ‘”sugar daddy” wannabes that I spoke to online: The idea of having a financial hold over another creature has become a fantasy on its own merit. The key to that fantasy is the idea that the young people willing to offer their physical and personal affections in exchange for hard cash are not “pros” or professional sex workers — they are “ordinary.” Students and single mothers were particularly in demand, as women who were assumed by definition to be financially abject.

          “We have seen the number increase,” says Brandon Wade, the CEO of SeekingArrangement.com, the world’s No. 1 site for sugar daddy hookups. Since the global economy began to circle the drain in 2008, SeekingArrangement has seen its membership triple to over a million — and two-fifths of prospective sugar babies are students. “Students used to be 25 percent of all sugar baby signups in 2006,” says Wade, who is clinically dispassionate when we speak, like many of the sugar daddies themselves. Single mothers are the second biggest demographic, while those offering money for sex and affection are largely white collar workers — those who emailed Amy were disproportionately employed in the computer services industries. Wade claims that SeekingArrangement.com has two members of the Forbes top-10 richest Americans on its list, although he will not say which ones.

          What about sugar mommies? Wade says that only a tiny fraction of his “generous” clientele are female –  in fact, the sugar daddy dynamic seems to be almost exclusively a heterosexual fantasy of male dominance, at least as it is played out online.