What's the ethos of Columbia? Charleston? Greenville?
The idea that different cities represent or embody different aspects
of life goes back, they point out, to the ancient world. Back then,
Athens "represented democracy and faith in the judgment of ordinary
people"; Sparta offered a "more disciplined" vision of life, holding up
the ideal of the "citizen-soldier." Jerusalem embodied the religious
aspects of life. In China, cities pursued different approaches to
development and governance -- commercial, militaristic, and scholastic.
It seemed natural and obvious that different cities would develop
different cultures and ways of living -- that was just part of the point
of living in a city.
The same, they think, is true today: Just as Athens and Sparta
differed, so do Beijing and Shanghai, or Berlin and Paris. A modern city
can possess an ethos which is just as distinct and interesting
as any ancient city's. They even break down the ingredients necessary
for a truly meaningful urban ethos. First of all, you have to
have a relatively integrated population, without unbridgeable
socioeconomic or ethnic gaps -- that way, everyone in your city can
share in a single way of life. Once that's in place, it helps to have a
healthy rivalry with another city. Your ethos will be even more
defined if, in some way, your city has to struggle to maintain its way
of life (think of people in Montreal, fighting to keep their
French-speaking heritage); it also helps to have a strong central
executive in charge, like New York mayors Rudy Giuliani and Michael
Bloomberg, along with strong-willed city planners. Finally, your ethos
really takes shape when you have a powerful public-relations campaign,
either an official one (like "I Love New York") or a more diffuse
cultural agreement, like the sense that Paris is for lovers.
Once these conditions are met, Bell and de-Shalit argue, the stage is
set for your city to become truly distinctive. All cities, of course,
have their own character -- but it's surprising, they argue, just how
deeply a city's ethos can penetrate into its culture and
architecture. Using a combination of statistics, history, interviews,
social theory, and their own personal experiences as city residents,
Bell and de-Shalit chart the ways in which an ethos can
manifest itself in different, ramifying, self-reinforcing ways. Take New
York, which early on established itself as a city of strivers.
Everything about the city speaks to its ambition-centered ethos,
from its public schools, which use competitive admissions tests, to its
flashy fashion culture. Even its grid-based street layout, they show,
arose from the sense that New Yorkers were ambitious regular folks: It
allowed for quick, cheap building and fast expansion, which made
building lucrative, and it created pedestrian-friendly streets perfect
for people too poor to avoid their own horses and carriages.
(Conversely, think of the way that houses in upper-crust Boston
neighborhoods like Back Bay and Beacon Hill have back entrances and
alleyways for servants.)
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