Thursday, September 20, 2012

"And I just got a great deal on car insurance from Geico.

 

Having previously announced that his bid to be the Narcissus of South Carolina politics (Wesley Donehue's Man Project: My One Year Project To Become A Better Man in America's South) was coming to an end (about the time he announced there really was a pony in there, and his name was Todd Akin), Mr. Donehue has breathlessly announced it all comes down to this:

I’ve been using the new Lift iPhone app to grow productive habits. Also, Donehue Direct has a brand spankin new office.

What, you may ask, is Lift? This:
Sometimes it’s the simplest of services that make the greatest impact on our lives. Startup Lift hopes to find itself in that category with the public release of an iPhone application that aims to make the process of developing good habits absolutely elementary. 

Lift is the one-year-old, San Francisco-based company that makes a minalmistic application for tracking personal goals. One can use the app to select habits such as “floss” or “exercise,” click a button to denote completion on any given day, get props (i.e. thumbs up) from Twitter and Facebook friends (or complete strangers), and receive simple stats on goals. 


The app is basic, but as Twitter has shown us, basic can be a winning formula — and it just so happens that Lift is backed by Obvious Corporation, the app house started by Twitter creators Evan Williams and Biz Stone.

“This is such a big milestone for us, personally, to be able to actually put out something that we feel will do good in the world,” Lift co-founder Tony Stubblebine told me yesterday in a phone conversation.


No comments:

Post a Comment