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Saturday, May 3, 2014

Never mind, I'll read the book


 
Jeffrey Katzenberg, the CEO of DreamWorks Animation, has this week presented an interesting new idea for the future of the movie business: paying for films according to the size of the screen you watch them on. After a very brief three-week run in theaters, there would be ubiquitous distribution with a variety of tiers to match each screen size: "A movie screen will be $15. A 75-inch TV will be $4. A smartphone will be $1.99," according to Katzenberg's vision. 
His comments have come as part of a broader analysis of where the movie industry is heading over the next decade, though he's convinced that this per-inch pricing model willeventually take root. The studio chief believes "movies are not a growth business" and what's necessary is to "reinvent the enterprise of movies."

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