But then the White-Makes-Right crowd acted out again, and there was no way to put a jobs! jobs! jobs! spin on the revival of the American tiki torch industry.
So they needed a plan, and some A/B social media testing of messages.
The First Lady was first, in her second tweet of August (the first, on the 8th, was a numbed promo for opioid addiction):
Our country encourages freedom of speech, but let's communicate w/o hate in our hearts. No good comes from violence. #Charlottesville— Melania Trump (@FLOTUS) August 12, 2017
43 minutes later came the first of what author J.K. Rowling called "New, from Hallmark: platitudes for the Nazi mob in YOUR life":
We ALL must be united & condemn all that hate stands for. There is no place for this kind of violence in America. Lets come together as one!— Donald J. Trump (@realDonaldTrump) August 12, 2017
15 minutes after that, Mini-Me Mike got to borrow the tweeter:
I stand with @POTUS against hate & violence. U.S is greatest when we join together & oppose those seeking to divide us. #Charlottesville https://t.co/p76Y9xQCPL— Vice President Pence (@VP) August 12, 2017
That was an unwelcome distraction from where the media focus should be, so the *resident was back in 26 minutes for another swing- and a miss:
Am in Bedminster for meetings & press conference on V.A. & all that we have done, and are doing, to make it better-but Charlottesville sad!— Donald J. Trump (@realDonaldTrump) August 12, 2017
Then he had to go watch TV for 2 hours and 23 minutes, to see how he was doing:
What is vital now is a swift restoration of law and order and the protection of innocent lives.#Charlottesville pic.twitter.com/DB22fgnu6L— Donald J. Trump (@realDonaldTrump) August 12, 2017
While he was distracted, Magic Mike snuck out another suckup for the late afternoon Presidential Propaganda Folder:
As @POTUS Trump said, "We have to come together as Americans with love for our nation... & true affection for each other." #Charlottesville https://t.co/UXDZ67cLGS— Vice President Pence (@VP) August 12, 2017
But for the *resident, an hour is an unendurably long time not to see your tweets on the television. Best to remind the base who's with the Nazis and the Christianist militias again:
We must remember this truth: No matter our color, creed, religion or political party, we are ALL AMERICANS FIRST. pic.twitter.com/FesMiQSKKn— Donald J. Trump (@realDonaldTrump) August 12, 2017
Thirty minutes later, some reinforcement (short attentions spans, don't y'know):
We will continue to follow developments in Charlottesville, and will provide whatever assistance is needed. We are ready, willing and able. pic.twitter.com/mCTYBgUePi— Donald J. Trump (@realDonaldTrump) August 12, 2017
After the evening's Happy Meal and a long read in the Propaganda Folder about what a glorious Presidential Afternoon it had been, the *resident got word on Fox that a woman had been run down and killed by a Baser (the news had been out for hours, but things get out more slowly at Fox: they have to exhaust all possible avenues to slag a sympathetic victim before reporting her death):
Condolences to the family of the young woman killed today, and best regards to all of those injured, in Charlottesville, Virginia. So sad!— Donald J. Trump (@realDonaldTrump) August 12, 2017
Under the 15-minute delay rule, the Veep got to tweet what the *resident said again:
Karen & I saddened by the loss of lives in Charlottesville. Thoughts & prayers w/ families of officers & young woman.Also w/ injured victims https://t.co/4SSASEuLnO— Vice President Pence (@VP) August 12, 2017
Before bedtime, there must be a tweet- like a world-class chocolate mint on the pillow of a 300-count Trump International Hotel pillow- preferably to the base, and preferably law-and-order-y:
Our thoughts & prayers are with the families, friends & colleagues of #Virginia's @VSPPIO Lt Cullen & Tpr Bates #Charlottesville pic.twitter.com/YFLjPFkcsx— U.S. Secret Service (@SecretService) August 13, 2017
This morning we finally heard from Mrs Kushner. She got a rabbinical dispensation to travel to Saudi Arabia on a Saturday, but since then she has been trying to play down the impression she has much influence in The White House after a series of incidents proving beyond question that she has little influence in The White House. So she weighed in last, with some dusted-off United Colors of Benneton ad copy.
"Should be no place?" Ah, yes, in a perfect world...but in the meantime, they vote for Daddy:
1:2 There should be no place in society for racism, white supremacy and neo-nazis.— Ivanka Trump (@IvankaTrump) August 13, 2017
2:2 We must all come together as Americans -- and be one country UNITED. #Charlottesville— Ivanka Trump (@IvankaTrump) August 13, 2017
Now it's time for the Sunday talk shows! Here's the first try, not even on The White House website yet:
Boy Kushner remains huddled with this legal team:
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