Sunday, June 8, 2008

Web Campaigning 1.0

"You could learn a ton about the Clinton campaign’s cultural tone-deafness from its stodgy generic Web site. A similar torpor afflicts JohnMcCain.com, which last week gave its graphics a face-lift that unabashedly mimics BarackObama.com and devoted prime home page real estate to hawking “McCain Golf Gear.” (No joke.) The blogs, video and social networking are static and sparse, the apt reflection of a candidate who repeatedly invokes “I” as he boasts of his humility.

"Mr. Obama’s deep-rooted worldliness — in philosophy as well as itinerant background — is his other crucial departure from the McCain template. As more and more Americans feel the pain of spiraling gas prices and lost jobs, they are also coming to recognize, as Mr. Obama does, that the globally reviled American image forged by an endless war in Iraq and its accompanying torture scandals is inflicting economic as well as foreign-policy havoc.

Six out of 10 Americans do want their president to talk to Iran’s president, according to the most-recent Gallup poll. Americans are sick of a national identity defined by arrogant saber-rattling abroad and manipulative fear-mongering at home. Mr. Obama closed his speech on Tuesday by telling Americans they “don’t deserve” another election “that’s governed by fear.” Of the three candidates, he was the only one who did not mention 9/11 that night.

"Mr. Obama isn’t flawless. But it’s hard to see him hitching up with Mrs. Clinton, who would contradict his message, unite the right, and pass along her husband’s still unpacked post-presidency baggage. A larger trap for Mr. Obama is his cockiness. His own tendency to preen and to coast could be encouraged by recent events rocking the Straight Talk Express: Mr. McCain is so far proving an exceptionally clumsy candidate prone to accentuating everything that’s out-of-touch about his American vision.

"Mr. McCain’s speech in a New Orleans suburb on Tuesday night spawned a cottage industry of ridicule, even among Republicans. The halting delivery, sickly green backdrop and spastic, inappropriate smiles, presumably mandated by some consultant hoping to mask his anger, left the impression that Mr. McCain isn’t yet ready for prime-time radio.

"But the substance was even worse than the theatrics. Incredibly, Mr. McCain attacked Mr. Obama for being insufficiently bipartisan while speaking to the most conspicuously partisan audience you can assemble in today’s America: a small, nearly all-white crowd that seconded his attack lines with boorish choruses of boos. On TV, the audience came across as a country-club membership riled by a change in the Sunday brunch menu."

-Frank Rich, describing the Three Candidates Speech Bonanza this past Tuesday.

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