N.B.: Don't overlook his August 4 aside, apropos of nothing:
Sanford’s cabinet did single-handedly alter the sexual orientation of our entire state, so I don’t see what’s stopping him from making us vegetarians as well.
The Palmetto Scoop's Adam Fogle (above, left): the last straight man in South Carolina?
But we digress. According to Smith, the $4942.50 ad buy resulted in
10 posters...placed in the Leicester Square Underground Station in order to woo the participants of London's Gay Pride celebration (June 2-July 6). An estimated 825,000 people attended the July 6 parade.If only one percent of those attending saw the posters, that's 8250 people. About fifty cents per exposure. Pretty good value. The 120 German legislators the state is bringing to Myrtle Beach to encourage tourism from that part of Europe ("South Carolina ist nicht so homosexuell") will cost $833 each.
The 'So Gay' ads have been up since mid-June and will stay up until someone else rents the space.
Now let's reckon up the cost of Adam Fogle's little jihad:
Ian Johnson, head of Out Now (thanks for the correction, Ian), the company that put the campaign together, told Smith,
"We estimate the damage [the politicians] are causing to the South Carolina economy — from gays, lesbians, their families, their friends, and their many supporters all over the world — will soon move from being measured in the tens of millions to exceeding $100 million in lost revenues for the S.C. tourism industry."Smith also called out state senator David Thomas for "engineering yet another 'Lizard Man' moment for the good people of the Palmetto State."
Thomas was told about a S.C. Parks, Recreation, and Tourism Department-sponsored advertising campaign in London catering to gay and lesbian travelers that featured the tag line, "South Carolina is so gay." Predictably, and in "compassionate conservative" fashion, he demanded the ads be withdrawn and no payment be made to Amro Worldwide, the tour operator commissioning the ads. Thomas also threatened the agency's budget and called for a detailed audit.That put us in mind of a similar outburst by Palmetto Scoop's Fogle, in the comments section of an August 3 post:
I suspect that in the middle-school, flat-earth, mouth-breathing linear thinking employed by politicians like Thomas, he thinks somebody is calling him a fag, and so he has to prove that he's not — by fighting.
...Third, I’m not the one on video screaming like a little girl over a baby bat, so you should probably keep the not-so-veiled accusations that I’m gay to yourself, sister.
Thanks for playing,
- A.F.
Interesting post.
ReplyDeleteJust one correction, I am the CEO of Out Now - the gay advertising agency that put the "So Gay" campaign together for our client, Amro Worldwide.
Ian Johnson
CEO, Out Now
http://www.outnowconsulting.com
http://www.gaymarketnews.com
http://www.gaycomfort.com