After all, B&N doubtless now maintains, his middle name was "Nookolayevitch":
The world of e-readers experienced one of its most preposterous controversies this week, when a blogger named Philip Howard noticed that Barnes and Noble’s budget electronic edition of Tolstoy’s “War and Peace” had searched for and replaced all incidences of the word “kindled” (a variant of the name of Amazon’s e-reader, of course, but also a legitimate English word) with the word “Nookd.”
Coming soon at Barnes & Noble Video: "Nook 'em, Danno."
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