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Tuesday, April 4, 2017

In Russian, "one of the most disruptive brand companies in digital" means "vastly bigger and even easier to hack."


While an AOL spokeswoman neither confirmed nor denied the new name, she told us to watch for the "launching" of the new company. 
"In the summer of 2017, you can bet we will be launching one of the most disruptive brand companies in digital," she said. 
The Yahoo-Verizon deal is supposed to close in the second quarter of 2017, perhaps on or before April 24. After April 24, the parties can seek a three-month extension, but there's also an opening for either party to terminate the deal. 
Update: AOL CEO Tim Armstrong confirmed the new name, posting on his Twitter account Monday afternoon: "Billion+ Consumers, 20+ Brands, Unstoppable Team. #TakeTheOath. Summer 2017." 

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